AFROPUNK is defined as “culture by the collective creative actions of the individual and the group. It is a safe place, a blank space to freak out in, to construct a new reality, to live your life as you see fit, while making sense of the world around you.” .

 

Research

Aimed at the African and Caribbean diaspora in London, Afropunk launched in 2016, in an attempt to bring a new Black experience to London’s festival line-up! EBUTE carried out a research project to better understand the African diasporic youth, consumer motivations and brand identity for Afropunk in London.

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Selected interview responses

“I never knew about AfroPunk till a few months ago seeing photos of cool people. I went because I wanted to meet and take photos of amazing people. The artists/performers were just there. I heard about AfroPunk through Bun/Babylon on FB

“I feel like there's a strong sense of community in this regard in places like America and Africa but not UK. I feel like maybe we're slowly getting there but I don't feel like it's as strong as the US “

“The problem is aesthetic over substance, when it comes to Afropunk London, a lot people go in costume rather than how they dress on the regs to turn up. Afropunk (blog) as whole is bias to a certain demographic of the black community and are not inclusive of all, despite what they would like people to believe”

Our Insights

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